Baidu百度集团

Company part of Information Technology

This is the profile for a publicly listed company known as Baidu Baike. For the profile of the operating company associated with, but distinct from this company, click here: Baidu (China).

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Revenue

USD 19.7B

Employees

42,267

Valuation

USD 48.4 B

Overview

Founded in 2000 by Robin Li and Eric Xu in a Beijing hotel room, Baidu (meaning “hundreds of times” or “hundred degrees,” taken from a famous Song dynasty poem) took advantage of the nascent ad revenue model early on to quickly become the leading search engine in China.

In 2005, Baidu listed on NASDAQ and in December 2007 became the first Chinese company to be included in the NASDAQ-100 Index. After developing an artificial intelligence unit (“Baidu Brain”) in 2010, Baidu has gone from a search engine to “an AI company with strong internet foundations.” Baidu provides the full AI stack – AI chips, deep learning framework, and all core AI capabilities. With nearly a billion devices accessing Baidu monthly, it has established a firm leadership position in the Chinese market (78%) and succeeded in fending off global search engine powerhouses Google, Yahoo, and Bing.

In addition to search, Baidu offers a whole suite of apps and other features including maps, news, video, anti-virus software, internet TV, and even autonomous driving vehicles. After a falling stock price and loss of top talent had investors worried about Baidu, it has become clear that the company is staking its future success on the value of AI.

Baidu (NASDAQ: BIDU) went public on August 5, 2005 on the NASDAQ exchange at a price of $27 per American depositary share (ADS), valuing the company at USD $3.96B.

Fast facts

Full ENGLISH Name
Baidu, Inc.
Full Chinese Name
百度集团股份有限公司
WEBSITE
https://ir.baidu.com/
TICKER SYMBOL
9888.HK
Year founded
2021
POINT OF CONTACT

Phone number: 010-59928888
Email: ir@baidu.com

COMPANY TYPE
Publicly Traded

Ownership

Baidu China is 100% held by Baidu Hong Kong and Baidu Hong Kong is 100% held by British-Virgin-Island-registered company Baidu Holdings Limited. Handsome Reward Limited is a British Virgin Islands company wholly owned and controlled by Mr. Robin Yanhong Li. The Bank of New York Mellon is the depositary of Baidu's American Depositary Share program and holds approximately 78.3% of Baidu's total outstanding shares, or 51.76% of all shares.

English NameChinese NamePercent OwnershipUltimate BeneficiaryShare Class
Lǐ Yànhóng Lǐ Yànhóng 李彦宏16.53%

Subsidiaries

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English NameChinese NamePercent Held

Leadership

English NameChinese NameTitle
Lǐ Yànhóng Lǐ Yànhóng 李彦宏Chairman
Brent Callinicos Brent Callinicos Independent Director
Fú Jīxūn Fú Jīxūn 符绩勋Independent Director
Yáng Yuánqìng Yáng Yuánqìng 杨元庆Independent Director
Dīng Jiàn Dīng Jiàn 丁健Independent Director
Shěn Dǒu Shěn Dǒu 沈抖Deputy Vice Director
Wáng Hǎifēng Wáng Hǎifēng 王海锋Senior Vice President
Liáng Zhìxiáng Liáng Zhìxiáng 梁志祥Senior Vice President
Cūi Shānshān Cūi Shānshān 崔姗珊Vice President
Luō Róng Luō Róng 罗戎CFO

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DUE DILIGENCE

Military Affiliation

Baidu was nearly included in the US Communist Chinese Military Companies (CCMC) Sanctions list in January 2021 for alleged ties to China’s military. Despite pressure from the Pentagon and State Department, then Treasury Secretary Mnuchin managed to keep Baidu off the list.